PROJECTS

LSE Campaign for SIBOS 2011

Fever delivered a Digital Marketing campaign for UnaVista, a secure hosted platform from the London Stock Exchange.

The campaign involved the creation of a campaign concept and the subsequent build of:

• • Flash banners
• • Animated & Static GIFs
• • Landing pages
• • E-bulletins
• • Newspaper Advertising

We worked closely with staff at the London Stock Exchange to glean information on the platform’s target audience(s) and created a concept and execution that has returned extremely positive Click Through Rates (CTRs) for the campaign.

An example of one of the skyscraper (flash) animations we created is shown below:

HW Fisher

We were selected following a competitive pitch to deliver the design and build of a new look website for UK accountancy firm, HW Fisher and Company.

We undertook research of industry competitors and made suggestions as to ways in which HW Fisher could use its website to connect with target audiences more effectively. We incorporated a content slideshow into the website design which communicates key information to visitors as soon as the homepage is opened. Another important aspect of the site involved the creation of Insight pages where existing or potential customers could view staff thoughts on industry changes and how it could affect businesses.

We are now working with HW Fisher on further digital development including ongoing Search Engine Optimisation campaigns.

Soujar

Fever have worked closely with Soujar, a London based events agency, to deliver the creative for ‘Shooting Stars in Desert Nights’ hosted by Samuel L Jackson. These are a series of charity golf days and black tie charity auction events in aid of the Samuel L Jackson Foundation and a chosen local charity. The initial brief was loose in the sense that we were asked to present an overall concept for something that was ‘high class and Hollywood’.

We started the project with the creation of a series of logos which were refined and selected by the client. A key factor was to marry the traditional connotations that golf portrays (through the crest) together with the glitz and glamour of Hollywood.

With the logo established, the concept was to now implement the design of the various elements with a clean and clear styling to demonstrate the high class finish that the target audience would expect from an event like this. This has included; sponsorship packs, brochures, promotional items, large format signage, exhibition stands, menus, golf course scorecards, programmes and a website www.soujar.com

The inaugural event was in London in 2009 and since there have been events in Switzerland and Ireland with London scheduled to host in 2011. The events have been hugely successful with feedback on the creative elements very positive.

Discover Enfield

Fever was tasked with the design and build of a website as part of the Discover Enfield campaign. The campaign aims to encourage business investment into the area and the website is a key part of the campaign’s marketing activity. The website holds a wealth of information for potential investors (maps highlighting investment opportunities, case studies of existing businesses and details of how Enfield can meet the needs of businesses).

The campaign involved creating a sub-brand for ‘Discover Enfield’ that could sit comfortably alongside council communications but also had its own unique identity and its implementation into the website was a key consideration as the brand was developed. We delivered the following elements as part of the campaign:

• • Capacity folder to hold themed inserts
• • 7 themed inserts covering topics including housing, leisure, business, etc
• • Display advertising
• • Display stands for the launch event held at the House of Commons
• • Branded website for content supporting the campaign