To refresh the visual identity throughout the brochures, which would form the basis of all future marketing collateral, launched at the Goodwood Festival of Speed.
Gaining an understanding of target audiences was essential in being able to effectively respond to this challenge. We wanted to ensure that the design conveyed a luxurious, high quality feel and that the brand’s high quality imagery was a core feature in the design. We chose 2 new typefaces that both adhere to the contemporary, modern aesthetic and are minimal and elegant. We introduced navy blue as the primary brand colour and developed a clear type hierarchy. We utilised structure and space in order to separate out key information, whilst still portraying a high level of sophistication.
We applied the proposed brand styling to a range of deliverables for the Goodwood Festival of Speed. We needed to produce display materials for their exhibition stand as well as all of the collateral that would be handed out to potential customers. The yacht fact sheets that we produced now form a key part of the information that helps customers choose the holiday option best suited to their needs.