To create a new visual identity for the company which would form the basis of all future marketing collateral, launched at the Southampton Boat Show.
Gaining an understanding of target audiences was essential in being able to effectively respond to this challenge. We wanted to ensure that the design was clean, uncluttered and that the brand’s high quality imagery was a core feature in the design. We chose a bold blue for the primary brand colour and utilised angular lines in the design to continually reference the theme of sailing in the design.
We applied the proposed brand styling to a range of deliverables for the Southampton Boat Show. We needed to produce display materials for their exhibition stand as well as all of the collateral that would be handed out to potential customers. The yacht fact-sheets that we produced now form a key part of the information that helps customers choose the holiday option best suited to their needs.